Web/UI Design at Central Garden & Pet

In addition to determining art direction for the digital shelf, in my current role as Senior Digital Designer at Central Garden & Pet, I’m responsible for wireframes, web design, UI design, and style guide creation for our brand websites. This page is specifically dedicated to web design projects—please visit this page to learn about my other work at Central!

Pennington.com Rebrand

In 2023, Central’s flagship brand, Pennington, adopted a brand new look. I was tasked with overhauling the design of Pennington.com to reflect the bright, saturated, updated feel. As well as creating all final image content, I created wireframes, page mock-ups, and a style guide in Adobe XD for our in-house web development team. This project was celebrated as a 2024 Winner in Graphic Design USA’s American Digital Design Awards and was featured in their annual showcase.

FireAnts.com

I was asked to create the design of FireAnts.com when Central wanted to build a product review website for our brands. This site’s goal was to help us win SEO searches when consumers did research on which brands to buy. I collected inspiration from similar sites to create the site layout and branding from scratch, starting with wireframes and a style guide and finishing with the design of the final assets.

© 2024 Colleen Clark