Dagger

2018 - 2019
In my role as Art Director at the agency Dagger, I oversaw direction, executed design, and presented projects to clients, including B2B and B2C web design, video content, animation, and social campaigns. This page contains a selection of some of my favorite work (Videos may take a moment to load!). Below is a high-level list of my contributions in this role:

Created pitch decks that walk both B2B and B2C clients through high-level concepts to get approval on creative and strategic direction.
Presented storyboard and sketch options to ensure collaborative decisions were made every step of the process before shoots and final execution.
Determined stylistic direction for video and photoshoots which included mood board creation and final choices for wardrobe, casting, props, and locations.
Delegated work among team members to ensure complex video and animation projects with many contributors were delivered by our clients’ deadlines.

2019 Masters Golf Tournament

My team and I created a series of social media videos to promote the 2019 Augusta Masters Golf Tournament. Myself and one other illustrator created over 40 illustrations that our animators combined with footage to capture the most emotional moments in golf history. The series was posted to The Masters’ instagram and facebook accounts, to much excitement from fans—these videos averaged 30k more impressions per post than their previous average.

Dagger Instagram

I was tasked with creating a strategy for Dagger’s instagram that helped their internal brand shine like their client work does. Dagger had a great problem—there was lots of great work to share, but a lack of clarity on when and what to post. After collaborating on the creation of brand guidelines, I presented the idea of a posting pattern for the feed. Below is a preview from my strategic pitch.

Website_Dagger%2BInsta1.jpg — Visual Direction

To help solidify Dagger’s reputation for aesthetic intention, I created a loose “checkerboard” approach, where each post contrasts visually from the one before it. This pattern easily creates a harmonized, curated feed—showing our ability to think ahead as a creative agency—while still allowing designers the freedom to create and post what they want.

Client: Aflac

Project: Create content for Aflac’s Brand Center that introduces refreshed brand guidelines and acts as a resource to all Aflac employees, agents, freelancers, vendors, etc. Dagger was challenged to make this information lighthearted and engaging as well as thorough. We created intro videos that quickly explain the different sections of the guide.
Visit here: https://www.aflac.com/brandcenter/

My role: Aiding in initial concepting, creating storyboards for half of the videos Dagger created, and creating all of the assets for animation for those videos.
This included: Creating custom illustrations, retouching/editing stock images of the Aflac duck and preparing them for animation (like adding the paper, ruler, and pencil to the duck in the thumbnail below), choosing stock photography, working alongside the animation team, and presenting the videos to the client.

Client: Delta Airlines

Project: Create an employee spotlight video campaign that promotes awareness about Delta’s values. We created a series of videos that played in the Delta offices and social posts that were shared in employee-facing social media groups.

My role: Initial concepting, storyboarding, directing design choices like colors and photo editing, choosing and editing stock photos, overseeing/providing feedback alongside the animation team throughout the campaign’s creation, and creating corresponding static social posts.

Client: Interface

Project: Create animated “explainer” videos and social posts that educate customers about Interface’s sustainability initiatives.

My role: Initial concepting of the “Carbon” educational video and creating the assets for animation. This included: Creating custom illustrations, developing storyboards, overseeing/providing feedback throughout the video’s creation, and repurposing content into social posts.

Client: Cortland Apartments

Project: Create a looping hero video for the homepage of Cortland’s website and repurpose scenes to create a social campaign. Cortland asked us to give an aspirational first impression to many aspects of Cortland living at once— quality of life, events, amenities, and brand identity.

My role: Casting (developing role descriptions and choosing talent), wardrobe (crafting a moodboard, choosing final wardrobe and accessories with the stylist), planning and choosing props, and assisting direction on set.

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