CokePinThumbnail.jpg

the coca-cola company

 

Havas / The Coca-Cola Company

Freelance Social Media Art Director, 2018
In my role as Art Director at the agency Havas, I worked exclusively with the client The Coca-Cola Company on their humanitarian project called Coke Character, or #CocaColaRenew. Below is a list of my contributions as Art Director for these projects:

  • Determined art direction for video and static social media content, beginning with initial concepts.

  • Created shot lists and directed videographer on shoots to secure the footage needed.

  • Chose shooting locations, staged scenes, and chose and approved wardrobes.

  • Edited footage I both helped direct and received from other team members, complying with brand standards to ensure that all final deliverables integrated seamlessly into one of the most recognizable brands in the world.

 

Special Olympics

I had the pleasure of editing this social media video about athlete Katy Wilson. We were asked to celebrate both her accomplishments and Coke’s 30+ year legacy of sponsoring the Special Olympics.

Pride Month

I was thrilled to collaborate with fellow LGBT+ coworkers on the below video series. I was responsible for the concept, creative direction of the interview shoots and the final videos, location-scouting, and video editing.

Additional credits:
Copywriter: Danielle Smalls
Content Creator/Filmographer: Brendan Ek

© 2024 Colleen Clark